RADAR is a specialist Bike Storage and Wayfinding graphics company who work in conjunction with PFL Spaces to ensure your staff bicycle facilities are fun, inspirational and easy to use.
They recently comissioned me to design the wayfinding and decorative elements for one of their latest spaces, 25 Bedford St. in Covent Garden London. Working with the theme "the Signs of the Jerseys" I developed a colourful aesthetic that placed functionality at its heart.
Colourful arrows directed cyclists up the path towards the cycle storage facilities, while light boxes and vinyl sticker art were used in the space to give important safety and wayfinding information. The poster art developed for the space gave visitors fun facts about the origin of iconic jerseys as well as useful tips for maintaining their bicycles. All the elements in the space worked together to provide cyclists with a fun and informative user journey to allow them to maximise their use and enjoyment of the space and to allow them to store their bicycles securely in a friendly environment.