LLD Consulting Corporate Identity
This design was done for a new London consulting firm. The brief was that the logo should be simple, elegant and professional. For me elegance meant avoiding bulky shapes and to focus rather on line work that is is both beautiful but made strong through the use of definite rounded curves and strong angles. For this reason I decided to create an Art Deco-inspired logo design that plays with the firm's acronym that was underpinned by the Futura Typeface for its complementary elements.
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