Eye Care Specialist logo
I was asked to design a logo for a London based eye care specialist whose strap line is 'Patient centred eye care'. The logo would need to be both sophisticated and friendly so I decided to use concentric circles to render a simplistic image of an iris and pupil and to make up the clients initials. I then used a white out of a person in the inner circle to capture the 'patient centred' philosophy of the practice, while furthering the 'eye imagery' by creating a reflection in the pupil. The font used is Calluna Light/Regular, was chosen because I felt the serif font would compliment the overall the friendliness of the logo, particularly with the playfulness of the numbering and line weights, contrasted with the uniform sans serif Gs in the illustration.
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